Friday, 18 February 2011

Analysing Campaign materials


Edinburgh's film festival

Poster:
How does it appeal to the audience?
The use of visual(pictures) appeals to a range of audiences as the images appeal to; children,adults etc....
What information does it provide?
It tells you the festival is running.
Does it have a house style?
Yes is does the use of the 'logo' is repeated throughout.

Brochure:
How does it appeal to the audience?
The brochure appeals to a range of audiences due to the
age ratings of the films.
What information does it provide?
The information within the brochure gives an insight into what the movies are about.
Does it have a house style?
Yes the logo is used throughout the brochure.

Publicity pages:
How does it appeal to the a
udience?
The 'facebook' page allows a range of audiences to give the feedback and responses.
What information does it provide?
It allows people that are 'facebook' members to give their opinions and comments on the festival.
Does it have a house style?
It involves the 'logo'.

Logo:
How doe sit appeal to the audience?
The use of colours;red and black appeals and contrasts the age of the festival that it appeals to.
What information does it provid
e?
It gives the name of the festival.
Does it have a house style?
Yes the logo is reappeared throughout the publicity materials which creates a remembering image for the festival.



Promotional video:
How does it appeal to the audience?
The video is placed on the 'facebook' page which appeals to the audience.
What information does it provide?
It provides the information about the movies, there is music in the background.
Does it have a house style?
The colours black and red is used within the video that reflects back on the other promotional materials and the logo is represented.




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